The End of Windows 10 Support: A Major Boost for MacBook–Demand
As Microsoft officially ends support for Windows 10 in October 2025, the ripple effects are already being felt across the global IT landscape. For millions of businesses and individual users, this milestone means that older PCs running Windows 10 will no longer receive security updates or technical support, effectively forcing a hardware and software refresh. While this could have been a headache for many, it has opened an unexpected window of opportunity for Apple, particularly in the enterprise sector, leading to a significant surge in MacBook sales.
Why the Windows 10 End-of-Life Matters
Windows 10 has been the backbone operating system for countless organizations worldwide for decades. However, as Microsoft shifts focus to Windows 11, devices that cannot upgrade to the newer OS face a dilemma: continue using unsupported, potentially insecure devices or invest in new hardware. This situation is especially challenging for companies with large fleets of aging PCs that may not meet Windows 11’s system requirements.
The end of support means that IT departments must act swiftly to maintain compliance and security standards. This has triggered a massive refresh cycle in the PC market, but unlike previous cycles where the default choice was to buy new Windows machines, many organizations are now seriously considering alternatives.
Apple’s Growing Appeal in the Enterprise
Apple has long been working to break into the enterprise market, historically dominated by Windows-based PCs. Recent years have seen Apple address many of the traditional barriers—such as compatibility and manageability—that kept large corporations from adopting Macs widely. The introduction of Apple Silicon chips has been a game-changer, delivering outstanding performance, energy efficiency, and multi-year hardware support, which significantly lowers the total cost of ownership. (Our blog on Apple Silicon chips is available here, and here,our analisys on Mac CTO is available here, .)
Moreover, Apple’s ecosystem now integrates seamlessly with existing enterprise infrastructure. For companies already managing iPhones and iPads, expanding to Macs is a natural step, as the management tools and security protocols are unified and streamlined. This reduces the complexity and cost of device management, making Macs more attractive than ever.
Of course, in a more complex corporate IT environment, challenges inevitably arise when operating multiple platforms. However, with the right integration expertise and a deep understanding of both the Windows and Mac ecosystems, these issues can be successfully managed. iKON Informatika is fully prepared to address such challenges: our team of certified Apple engineers and architects is ready to help ensure that integrating Macs into your corporate infrastructure becomes a true success story—just as it has for an increasing number of companies worldwide.
Market Data Reflecting the Shift
The latest market research clearly highlights this trend. In the second quarter of 2025, Apple’s year-over-year growth far outpaced its competitors: it sold 15.5% more desktop and notebook devices than in the previous year, while HP, Dell, and Acer all experienced declines in sales. Only Lenovo managed—albeit modestly—to sell more notebooks than a year earlier. The turning point, however, had already arrived earlier: in the fourth quarter of 2024, Apple’s Mac sales in the United States achieved an astonishing 26% year-over-year growth far surpassing the overall PC market’s 6% growth.
This surge is therefore not just a short-lived spike. Analysts predict that Apple’s market share will continue to grow throughout 2025, supported by the phase-out of Windows 10 support, Apple’s renewed partner programs, and its competitive pricing strategy. Looking at the bigger picture, Apple has also strengthened globally: in the first quarter of 2025, it shipped 5.5 million Macs, accounting for an 8.7% share of the worldwide PC market. jelent a globális PC-piacon.
The Strategic Advantage of Apple Silicon
The Apple Silicon architecture has revolutionized the Mac and the iPad lineup. It offers not only superior performance but also industry-leading battery life and security features. For IT managers, this means fewer hardware replacements and lower maintenance costs over time. The long-term software support Apple provides further extends device lifespans, making Macs a smart investment compared to many Windows PCs that may become obsolete faster.
What This Means for Businesses and Users?
For businesses, the end of Windows 10 support is more than just a technical deadline—it’s a strategic inflection point. Many companies are rethinking their device strategies and recognizing the benefits of diversifying their operating systems. The seamless integration of Macs into cloud-based workflows and enterprise environments makes them a compelling alternative.
For users themselves, the shift also signals a growing acceptance of Macs beyond creative professionals and tech enthusiasts. With more people already using Apple devices at home, the familiarity and continuity offered by Macs in the workplace enhance productivity and satisfaction.
The end of a story, and the beginning of another
The end of Windows 10 support is accelerating a major shift in the PC market, and Apple is poised to be one of the biggest beneficiaries. With robust hardware, a secure and user-friendly operating system, and growing enterprise support, Macs are becoming the go-to choice for organizations facing costly Windows upgrades. As a result, MacBook sales are surging, marking a significant milestone in Apple’s journey to expand its footprint in the business world.
In this evolving landscape, the question for IT leaders is no longer just about upgrading Windows machines—it’s about choosing the right platform for the future. And increasingly, that platform is Apple.
If you’re curious about how Apple workstations could benefit your company as well, request a free consultation at hello@ikoninformatika.hu .
