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Absolutely amazing. The innovation is absolutely amazing that Apple has been dictating since it pushed the ballast Intel out of the balloon. When we said in our previous articleApple Silicon, the revolution of corporate workstationsthat Apple would be free of the shackles of Intel in 2020, some may have thought that was an exaggeration, but it is now clear beyond any doubt that Apple is setting a pace with its own processor design that its competitors cannot keep up with.

Apple's Silicon debut in Macs brought unprecedented capabilities. The computing power, the graphics processor, the combined memory gave companies workstations that are still unmatched today. Especially when you add in the power consumption that comes with it. For the first time in history developers can get 8-12 hours of battery life on a single charge, even while listening to music, watching professional YouTube videos, or translating.

Everyone knew that the M3 was coming sooner or later. Some may have even heard that it would be a processor manufactured on 3 nanometers (just for comparison the size of a helium atom is 0.06 nm.) Apple was so confident in the M3 capabilities that it has reserved 90% of TSMC's (Taiwan Semi Conductor) entire 3-nanometer wafer-width manufacturing capacity for the full year! Not coincidentally.

But why is 3 nanometres better for semiconductor manufacturing rather than the 5 nanometres in the M1 processor? Generally speaking, the smaller the transistors we are talking about, the more performance can be increased while reducing power consumption. Therefore, with the advent of the M3, an overall performance increase of 10-30% plus consumption reduction was predicted. In comparison, the MacBook Pro 14'' with M3 is 30-50% faster than its M1 counterpart (MacBook Pro 13''), with 10% longer battery life, while having nearly a factor of two more pixels to display. This is an amazing innovation!

However if that wasn't enough for any task, Apple announced not one processor, but three. At the same time as the M3, Apple has announced the M3 Pro and M3 Max processors, and the MacBook Pros that come with them, which are available for pre-order today. They're ready for everything from video editing to AI development. And they do it all quietly and coolly. Moving them from one office to another isn't a problem either, because even with their sturdy aluminum enclosure, they weigh just a little heavier than 3 pounds. Add to that the security, data protection and enterprise device management that macOS provides, and it's clear that Mac is by far the best choice for a corporate workstation.

MacBook Pro 14″
M3, 8-core GPU, 10-core CPU, 8GB Unified Memory, 512 GB SSD Storage
799.990 HUF

MacBook Pro 14″
M3, 8-core GPU, 10-core CPU, 8 GB Unified Memory, 1TB SSD Storage
899.990 HUF

MacBook Pro 14″
M3 Pro, 11-core GPU, 14-core CPU, 18 GB Unified Memory, 512 GB SSD Storage
999.990 HUF

MacBook Pro 14″
M3 Pro, 12-core GPU, 18-core CPU, 18GB Unified Memory, 1 TB SSD Storage
1.199.990 HUF

MacBook Pro 14″
M3 Max, 14-core GPU, 30-core CPU, 36 GB Unified Memory, 1 TB SSD Storage
1.599.990 HUF

MacBook Pro 16″
M3 Pro, 12-core GPU, 18-core CPU, 18GB Unified Memory, 512 GB SSD Storage
1.249.990 HUF

MacBook Pro 16″
M3 Pro, 12-core GPU, 18-core CPU, 36 GB Unified Memory, 512 GB SSD Storage
1.449.990 HUF

MacBook Pro 16″
M3 Max, 14-core GPU, 30-core CPU, 36 GB Unified Memory, 1TB SSD Storage
1.749.990 HUF

MacBook Pro 16″
M3 Max, 16-core GPU, 40-core CPU, 48 GB Unified Memory, 1 TB SSD Storage
1.999.990 HUF

Available from 11.7.2023

Kalo Ámor

Author Ámor Kalo

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